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  1. We are a small business that’s just starting out. Though in the begging it seems like engagement was not impacted. But recently seems like engagement has dropped. Though this might be due to fact we r not posting as actively. Might ramp up my posting frequency again but if that doesn’t change things, we will switch back to personal. For us the analytics sounds enticing, but to be honest it really didn’t provide anything actionable for us.

  2. awesome post! I was just wondering about this a couple days ago, Thanks for the info!

    1. You’re very welcome. I hope it helped you decide on what would work best for you.

  3. I switched to a business account for my blog and I do like the features – analytics and promotions even though I don’t do promotions. Overall I like the business side

    1. Did you find that there was a drop in engagement?

      1. Thank you so much for sharing.

  4. I enjoyed reading your post. Great reasons for those considering switching. I have a blog for beginner bloggers and think this post will benefit my readers. Shared it to Facebook and Twitter and put in Ever note for future reading.

  5. Great post! I think I’m regretting the switch to biz. The analytics didn’t tell me much, and I know my posts got affected by the algorithm. I’ve switched back to personal, but haven’t posted much to see if I made the right decision there.

  6. Great post! Growing on insta is so tricky. I’m glad to only stick with a personal account for now and kind of dreading when I’ll be making the switch to a business one!

    1. Thank you I’m glad you liked it. I’m sticking with my personal one also, although I was talking to someone today who said it did benefit him to switch. I need to do some more research.

  7. Great post Davindra! Love your pros and cons. I made the switch a few months ago and have to say, I love it. My favourite thing about a business Instagram is the analytics. Great to meet you at the conference! Hopefully our paths will cross again one day!

    1. Thanks for your reply Sandy. The analytics is definitely one of the biggest reasons to switch. And I do hope we meet again soon too.

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